Helping retailers win with technology — not just buy it.
Helping RetailTech companies win new markets — not just enter them.
Helping brands increase shelf presence — powered by data, not gut feeling.
Most advisors pick a side. We don't. Our 30-year track record spans the retail floor, the technology boardroom, and the brand war room.
Technology That Actually Gets Adopted. You've invested. The ROI isn't there yet. We bridge the gap between what the technology can do and what your organization is actually doing with it.
New Markets, Built the Right Way. You have a proven product. Now you need commercial traction in new markets — especially LATAM. We bring the market intelligence and go-to-market execution.
More Shelf. More Sales. Decisions Powered by Data. The brands winning shelf space today don't rely on relationships and gut feeling. They use technology to negotiate with proof.
No one on the right side of the table. That's the challenge we solve — for every type of client, every engagement.
Most retailers buy technology without a clear adoption plan. The tools work — but without the right implementation strategy, nothing changes on the floor.
Retailers have more data than ever. The gap is between the signal generated at store level and the decision-makers who can act on it — fast enough to matter.
Brilliant platforms fail in market after market — not because the technology is wrong, but because the commercial model, entry strategy, or local execution was wrong.
Enterprise deals in retail are built on trust and personal credibility. Without the right introductions at C-level, deals never start — regardless of how strong the product is.
Leading brands still arrive at retail with a catalog and a feeling. Without AI analytics, RFID data, and shopper intelligence, they negotiate blind — and lose.
Claudio B. Landsberg has spent three decades at the intersection of retail operations and enterprise technology — helping retailers adopt technology that generates measurable results, and helping RetailTech companies build the commercial infrastructure to win new markets.
He started in 1994 as founder of Universe — the first retail technology company in Brazil to use technology for precision inventory counting and loss prevention. Within 5 years, Universe captured over 70% market share across all major retail verticals in Brazil and South America, and was acquired by two investment funds. He doesn't advise from the outside. He has lived both sides of the table.
Retailers globally are under intense pressure to modernize. Emerging markets — led by Latin America — are among the most underpenetrated regions for advanced retail technology in the world.
RFID, AI, ESL and autonomous checkout can reduce shrink by 30–60%, cut labor costs, and generate measurable ROI within 12 months — when adopted with the right strategy.
See how we work →Store automation, RFID, ESL and AI-driven retail tools remain at early adoption stages across emerging markets — creating massive first-mover advantage for global companies.
See how we expand →Brands that use AI analytics, RFID source tagging, and shopper science to increase PDV presence have a negotiating advantage that catalog-only brands simply cannot match.
See how we work →Retailers are under intense pressure to improve margins and modernize operations. The window for first-mover advantage is open — but closing fast.
Start a conversation →Tech Diagnostic · Quick Win Sprint · Transformation Program. Fixed fee + success fee tied to your gains. Results in 30–45 days.
The same methodology — diagnose, win fast, then roll out. But for brands, the lens is different: shelf presence, sell-through, shopper behavior, and data intelligence.
If you have a proven RetailTech solution and need commercial traction in new geographies, we are your bridge — with direct access to C-levels at the largest retail chains across 8 markets.
A dedicated Customer Experience division led by Dani Landsberg — Neuroscience Expert, PMO, and CX specialist. Combining behavioral science, store design expertise, and retail technology to transform how customers feel, stay, and buy.
Scientific foundation behind every recommendation. We understand how the brain shops — and design accordingly.
Flow, zoning, lighting, sound, and scent — engineered to increase dwell time, conversion, and basket size.
Loyalty, CRM, heatmaps, digital signage, dynamic pricing — evaluated and selected for real CX and revenue impact.
Continuous CX monitoring through structured scouter visits. Scores per location, monthly reports, measurable evolution.
Explore LTEA Scout →Exclusive bimonthly tours to the world's best retail operations. Annual NRF delegation. Curated, structured, transformative.
The most complete Scout Intelligence platform for Brands, Retailers & Franchise Networks. Run it yourself from $99/month — or let LTEA run it for you.
We don't offer generic retail advice. We understand the specific operational pressures, margin dynamics, and technology gaps of each retail segment.
Shrink, out-of-shelf events, and high labor costs in replenishment and checkout erode margins in a business that already runs on 1–3%.
Regulatory traceability requirements, expiry date management, and high-value product shrink create compliance and profitability pressure simultaneously.
Inventory inaccuracy across sizes and SKUs, organized retail crime, and the inability to fulfill omnichannel orders from store stock kill revenue.
High-value, easy-to-conceal products combined with vast floor space and thin staffing create a perfect storm for shrink.
Speed of service, food waste, and queue management directly impact revenue per hour. Every minute of friction is measurable lost revenue.
Lean staffing models and high-traffic, low-supervision environments make shrink control and checkout automation critical.
High-value, easily pocketable products demand both loss prevention precision and a premium in-store experience that technology must enhance.
Multi-category complexity, fragmented inventory visibility, and the pressure to deliver a differentiated physical experience in the age of e-commerce.
Inventory intelligence, loss prevention, and supply chain visibility at scale.
Demand forecasting, markdown optimization, and AI-enabled store intelligence platforms.
Autonomous checkout, shelf intelligence, and loss prevention through visual AI.
Dynamic pricing, real-time promotions, and store operations automation.
Frictionless checkout, cashierless retail, and fully automated store operations.
Cloud-native retail management, POS, OMS, and unified commerce platforms built for scale.
End-to-end supply chain visibility, replenishment automation, and logistics optimization.
AI-powered shrink reduction, EAS systems, and real-time anomaly detection at store level.
Customer data platforms, personalization engines, and omnichannel loyalty programs.
AI-driven scheduling, task management, and labor optimization for retail store operations.
In-store digital media networks, programmatic retail advertising, and monetization platforms.
BOPIS, Ship-from-Store, endless aisle, and seamless online-to-offline integration platforms.
Real engagements. Real results. All cases anonymized per NDA.
A North American autonomous robotics company had been trying to enter Brazil for over a year without traction. LTEA structured the market entry and secured two signed pilot agreements within 30 days.
An Asia-Pacific ESL provider with no footprint in LATAM. LTEA facilitated a structured evaluation process resulting in a signed enterprise contract covering 40 stores in 11 weeks.
A North American AI Vision SaaS company with no relationships in Brazil. LTEA leveraged its C-level network to secure a structured POC across 8 stores within 60 days.
A regional supermarket chain investing in technology without ROI. LTEA structured a focused AI pilot that reduced shrinkage 34% across pilot stores within 90 days.
A fashion retailer losing revenue to phantom inventory. LTEA structured a full RFID deployment: inventory accuracy rose from 71% to 98% within the pilot. Full chain rollout approved.
The only GTM intelligence tool built exclusively for RetailTech companies entering Brazil. Covering 16 technology categories — from RFID and ESL to Digital Signage, Loyalty & CRM, and Micro-Fulfillment — with real Brazilian retail benchmarks, personalized TAM, 3-year ROI, and a 90-day GTM plan.
Active presence in the leading RetailTech markets — with direct relationships in the US, Israel and Europe, and access to top vendors worldwide. We bring the best of global retail technology to emerging markets across Latin America, Asia, the Middle East and beyond.
Whether you are a retailer, a RetailTech company ready to win new markets, or a brand ready to win the shelf — let's have a conversation.
Looking to adopt technology that generates measurable results? Let's map your technology roadmap and close the gap between investment and ROI.
📅 Schedule a Retail Advisory Call →Ready to enter new markets and build commercial traction? Let's design your go-to-market strategy and open the right doors — starting with Brazil.
📅 Schedule a Market Entry Call →Ready to increase shelf presence, boost sell-through and make decisions powered by data — not gut feeling? Let's build your brand technology strategy.
📅 Schedule a Brand Advisory Call →