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LATAM Tech Expansion Advisory

When Global Tech
Companies Need to
Win in Latin America,
They Call LTEA.

30+ years connecting global retail technology companies to the Latin American market. Deep C-level relationships. Proven commercial execution. No guesswork.

30+
Years in RetailTech
$1B+
Enterprise Revenue
$700B
LATAM Market
Schedule a Strategy Call → View Services ↓ Download Advisory Framework (PDF)
Claudio B. Landsberg — LATAM Retail Technology Advisor
Available for New Engagements
US · Europe · LATAM · Israel · Asia
The Challenge

LATAM Entry Without Local
Expertise: Slow, Costly, High-Risk.

Most global technology companies underestimate Latin America. They believe a translated pitch deck and a regional sales rep will win the market.

For nearly three decades, I've watched brilliant RetailTech and AI platforms fail in LATAM because they didn't understand the local operational realities, the decision dynamics, or the complex ecosystem.

Success here requires a bridge.
That's what I build.

🗺 Market Fragmentation
Brazil, Mexico, Colombia and Argentina each operate as distinct markets with different regulatory environments, consumer behaviors, and retail ecosystems.
⚖ Regulatory Complexity
Import duties, fiscal regimes and local certification requirements create significant friction that derails timelines and budgets.
🤝 Relationship-Driven Sales
Enterprise deals in LATAM are built on trust and personal credibility — not product specs. Without the right introductions, deals never start.
✅ Local Validation
Without regional reference cases and local presence, deals stall at the pilot stage. The first win is the hardest — and the most important.
About Claudio

30 Years. Three Continents.
One Proven Track Record.

Claudio B. Landsberg

I have spent over three decades at the intersection of enterprise technology, global sales, and large-scale operational transformation. My career has been built on one discipline: translating innovation into real, scalable enterprise adoption — across the US, EMEA, and especially Latin America.

I help technology companies navigate the complexity of LATAM not with generic market reports, but with direct access, deep relationships, and hands-on commercial execution.

Track Record

↳ Built and scaled global revenue organizations from the ground up
↳ Led complex Go-To-Market strategies across three continents
↳ Closed enterprise deals generating over $1B+ in cumulative revenue
↳ Trusted advisor to C-level executives at major retailers and CPG companies across LATAM
↳ Proven track record introducing AI, RFID, ESL and Computer Vision into the region
Retail Technology AI & Computer Vision RFID & IoT Supply Chain Intelligence Enterprise Sales LATAM Market Entry Go-To-Market Strategy Channel Development
The Opportunity

$700B+ Retail Market.
Low Tech Penetration. Exceptional Growth Potential.

Latin America is one of the most underpenetrated regions for advanced retail technology globally. The opportunity is large, the competition is limited, and the timing is now.

🌎
$700B+
Annual Retail Market
Led by Brazil, Mexico, Colombia, Chile and Argentina — one of the world's largest and fastest-growing retail markets.
📉
Early Stage
Low Technology Penetration
Store automation, RFID, ESL and AI-driven retail tools remain at early adoption stages across the region — creating massive first-mover advantage.
⏱
Now
The Window is Open
Retailers are under intense pressure to improve margins and modernize operations. The window for first-mover advantage is open — but closing fast.
Engagement Models

Three Paths to LATAM.
One Trusted Partner.

Flexible engagement formats designed for global technology companies at every stage of expansion.

Advisory

Strategic Advisory Retainer

Ongoing strategic guidance on market entry, regional positioning, competitive intelligence, and executive introductions. Your permanent bridge to the LATAM market.

Best for: Companies in early exploration or market assessment phase.
⏱ Sprint — 90 Days

Market Entry Sprint

Focused execution: market validation, pipeline creation and high-value introductions — in 90 days. Compresses years of relationship-building into a structured, accelerated path to commercial traction.

Best for: Companies ready to move quickly and test commercial viability.
Partnership

Expansion Partnership

End-to-end support across pilots, commercial strategy and early customer development. C-level access, locally calibrated pricing, channel development, and pilot program structuring.

Best for: Companies committed to building a long-term LATAM presence.
Technology Focus

The Technologies I Accelerate into LATAM

📡
RFID & IoT
Inventory intelligence, loss prevention, and supply chain visibility at scale.
🤖
AI & Retail Analytics
Demand forecasting, markdown optimization, and AI-enabled store intelligence platforms.
👁
Computer Vision
Autonomous checkout, shelf intelligence, and loss prevention through visual AI.
🏷
ESL — Electronic Shelf Labels
Dynamic pricing, real-time promotions, and store operations automation.
🏪
Autonomous Store Technologies
Frictionless checkout, cashierless retail, and fully automated store operations.
☁
SaaS Retail Tech Platforms
Cloud-native retail management, POS, OMS, and unified commerce platforms built for scale.
🚚
Supply Chain Intelligence
End-to-end supply chain visibility, replenishment automation, and logistics optimization.
🔒
Loss Prevention & Shrink Tech
AI-powered shrink reduction, EAS systems, and real-time anomaly detection at store level.
🎯
Loyalty & CRM Platforms
Customer data platforms, personalization engines, and omnichannel loyalty programs.
👥
Workforce Management
AI-driven scheduling, task management, and labor optimization for retail store operations.
📊
Retail Media & AdTech
In-store digital media networks, programmatic retail advertising, and monetization platforms.
🛒
Omnichannel & Unified Commerce
BOPIS, Ship-from-Store, endless aisle, and seamless online-to-offline integration platforms.
Let's Talk

Ready to Enter
Latin America?

If you are building the next generation of retail, supply chain, or operational intelligence platforms and are exploring expansion into Brazil or the broader LATAM market — let's have a conversation.

Schedule a Strategy Call → 💬 WhatsApp Connect on LinkedIn ↓ Download Advisory Framework (PDF)