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LTEA CX — Customer Experience Division

Where Science Meets the Store Floor

The way your
customers feel
is a science.

We apply neuroscience, behavioral psychology, interior design, and the right retail technology to transform stores into high-performance customer experiences — where every touchpoint is engineered to drive emotion, engagement, and revenue.

20+
Years in Retail CX
3
Continents
100+
Retailers Served
📅 Book 30 min with Dani Explore Services →
LTEA CX
LTEA CX
Customer Experience Division
Neuroscience Store Design CX Technology Mystery Shopper
🧠 Neuroscience-Based CX 🏪 Store & Interior Design 🕵️ Mystery Shopper Programs 📡 CX Technology Advisory ✈️ Retail Immersion Tours USA 🎯 NRF Annual Delegation 📊 Voice of Customer Programs 🎨 Sensory Retail Design 🧠 Neuroscience-Based CX 🏪 Store & Interior Design 🕵️ Mystery Shopper Programs 📡 CX Technology Advisory ✈️ Retail Immersion Tours USA 🎯 NRF Annual Delegation 📊 Voice of Customer Programs 🎨 Sensory Retail Design
Dani Landsberg
Neuroscience Expert Interior Designer PMO Certified Store Design
Meet Dani

The science of why customers stay
— and come back.

"Every store is a decision machine. Neuroscience, design, and the right technology make it perform."

Dani leads LTEA CX at the rare intersection of neuroscience, interior design, and retail technology. A trained designer with executed retail projects, she builds environments that convert — backed by science and powered by the right technology stack.

🧠
Neuroscience Expert
Consumer behavior & decision science applied to retail environments
🏗️
Interior & Store Design
Multiple executed retail projects across formats and markets
📋
PMO Certified
Structured delivery and execution management
📡
CX Technology Advisory
Identifies the best tech to elevate CX — loyalty, analytics, digital signage & more
🌍
Global Experience
Projects across LATAM, Middle East & North America
What We Do

Every service built on science, data, and results.

Not generic CX consulting — a rigorous, evidence-based methodology connecting neuroscience, interior design, technology, and operational excellence.

01
🔬
CX Consulting

End-to-end customer journey diagnosis and redesign — from store entry to post-purchase.

Journey MappingBehavioral AnalysisNPS Architecture
↗ Click to learn more
02
🏪
Store Design & Experience

Physical environment redesign grounded in neuroscience — executed by a trained interior designer.

Interior DesignLayout & FlowExecuted Projects
↗ Click to learn more
03
🎵
Sensory Retail Design

Music, scent, lighting, and temperature calibrated per department — one of the rarest specialties in global retail.

NeuromarketingAmbient DesignDwell Time
↗ Click to learn more
04
📡
CX Technology Advisory

Evaluation and selection of technologies that drive measurable CX outcomes — with a business case for every recommendation.

Loyalty & CRMCustomer AnalyticsDigital Signage
↗ Click to learn more
LTEA Scout
05
🕵️
Mystery Shopper Program

Real mystery shoppers, GPS verified, LTEA reviewed, gamified platform. Intelligence that drives action.

Ongoing MonitoringCX IntelligenceLTEA Scout
↗ Click to learn more
06
📢
Voice of Customer (VoC)

Full VoC ecosystem — NPS, surveys, social listening, transformed into strategic intelligence.

NPS ProgramsSocial ListeningActionable Insights
↗ Click to learn more
07
🎓
CX Training & Workshops

Immersive training for store teams and leadership in consumer neuroscience, CX fundamentals, and emotional selling.

Team TrainingLeadership WorkshopsEN · PT · ES
↗ Click to learn more
08
📊
CX Benchmarking Report

Annual intelligence report on CX maturity across retail in LATAM and the Middle East.

Annual ReportLATAM + MENASubscription
↗ Click to learn more
09
⚖️
CX Due Diligence — M&A

Premium CX maturity assessment for retail mergers and acquisitions — risk and opportunity picture for investors.

M&A AdvisoryRisk AssessmentPremium
↗ Click to learn more
🕵️
LTEA Scout The Intelligence Engine of LTEA CX

Our proprietary mystery shopping platform. Real shoppers, gamified incentives, GPS verified, LTEA reviewed — every visit generates structured intelligence that feeds directly into CX recommendations and quick-win actions.

🎯 18+ observation areas 📊 Real-time dashboard ✓ LTEA quality gate 🌐 Global, multi-currency ⚡ Gamified shoppers
Explore LTEA Scout →
Immersion Experiences

See the world's best retail firsthand.

Nothing accelerates transformation like seeing it in action. LTEA CX curates exclusive retail immersion experiences — with structured briefings, expert commentary by Dani, and strategic debriefs that turn inspiration into execution.

🇺🇸
Retail Immersion Tour — USA
Bimonthly · Exclusive · Max 10 Retailers
📍Destinations: New York, Chicago, Los Angeles — curated per edition
🏪Stores visited: Whole Foods, Amazon Go, Target, Nordstrom, Apple Store, Sephora & more
🧠Pre-visit briefing, in-store guided commentary by Dani, and strategic debrief with actionable report
👥Maximum 10 retailers per group — exclusive, curated, no competitors in the same tour
Exclusive · Limited spots per edition
Investment details shared upon request.
🗽
NRF Annual Delegation
January · New York City · Annual
🌍NRF Retail's Big Show — the world's largest retail trade event, January in NYC
📅Curated agenda, supplier meetings, keynote sessions, and exclusive networking events
📋Daily debriefs led by Dani + executive summary report delivered post-event
Annual · Limited delegation size
Investment details shared upon request.
Our Methodology

CX built on how the brain actually
makes decisions.

Most retail CX is built on intuition and convention. Ours is built on neuroscience — the study of how the human brain processes environments, makes choices, and forms emotional connections with brands and spaces.

95%
of purchase decisions are made subconsciously
7 sec
average time to form a first store impression
+32%
dwell time increase from sensory optimization
+18%
average basket uplift from CX redesign
01
Diagnose — understand the current experience

Mystery shopper visits, heatmap analysis, journey mapping, and behavioral observation to identify where the experience leaks revenue and erodes loyalty.

02
Design — engineer the desired experience

Store layout, sensory design, interior architecture, and technology integration designed around how the brain actually responds to retail environments.

03
Activate — implement with precision

PMO-led execution ensures every recommendation is implemented correctly, on time, and with measurable milestones. No recommendations without owners. No actions without deadlines.

04
Measure — track what the science predicts

NPS, conversion rate, dwell time, basket size, and loyalty metrics tracked continuously — proving the financial return of every CX investment made.

Let's work together

Ready to transform
how your customers feel?

Book a 30-minute discovery call with Dani. We'll explore your current CX challenges and identify where the biggest opportunities are — at no cost, no commitment.

Or reach out at dani@ltea-advisory.com · English, Portuguese & Spanish